Consumer Products
We regularly advise international investors with different products on a broad range of legal issues. Our experience ranges from the ‘Apparel Industry’ to ‘Food & Beverage’ to some specialised niche products in a number of Asian countries. These experiences range across:
- Business Development
- Market Entries
- Import/Export Regulations
- Health and Safety Standards
- Country-Specific Regulations
- Lobbying Efforts
- Product Portfolio Development
(1) Apparel
Along with an increased global awareness of healthier lifestyles, sports, fitness and other outdoor activities have seen phenomenal growth in the last few years in Asia. As a result of this, we have had the opportunity to work with several multinational corporations to:
- Re-structure the entire Thai operations of a world-renowned sports and apparel company, including the holding companies and sales outlets, ultimately simplifying the corporate structure
- Recommend solutions with regard to the divestiture of a German backpack and accessories company
- Advise on all day-to-day legal aspects of the purchase contracts (including instalment contracts) of a Taiwanese fitness equipment manufacturer in Singapore, Bangkok and beyond
(2) Food & Beverage
Our clients in this segment belong amongst others to the ‘Fragrance and Flavours Industry’, the ‘Drinks Industry’ as well as the ‘Confectionery Industry’. As part of our experience, we have:
- Acted as external regional in-house counsel for a leading public listed European flavours and fragrances company for all Asian affiliates for several years
- Advised a Swiss flavours and fragrance company on their market entry to Vietnam
- Advised a leading Dutch brewery on various business development aspects in South-East Asia and assisted with the legal aspects of their market entry to Singapore
- Led the successful lobbying efforts for a European sweetener manufacturer in Malaysia to alter import regulations.
(3) Others
More special niche solutions we have worked on include:
- Advising a German adhesives company on restructuring of their product portfolio with their current distributor and their subsequent own market entry in Singapore.
